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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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SEARCH RESULTS FOR: Premier Swatch Book

Pinterest isn’t just a place for recipes or DIY crafts—it’s a powerful search engine and marketing tool for photographers. Pinterest offers a visual-first platform that’s tailor-made for showcasing your photography, attracting dream clients, and driving traffic back to your website. Think of Pinterest as a visual search engine Pinterest works more like Google than Instagram. When people search for ideas like “outdoor engagement shoot” or “newborn photo ideas,” Pinterest shows them curated results based on keywords and visuals. If your content is optimised, To View More >>

This entry was posted in Marketing by Alexandria Baugh

Previous |  Contents | Download the eBook Oh, you wanted answers?! If you came here looking for answers I’m sorry. But I don’t feel too bad about it! You could sign up to Tony Robbins, for example — spend thousands on him — and he wouldn’t give you answers either. What he would do is entertain you, energise you, inspire you, drop a lot of insights on you — then get you to work out your own answers and write them down in a book! So, yeah — I’m sorry if I haven’t given you answers. What I do hope I’ve done is suggest where you To View More >>

This entry was posted in Marketing by Ian Baugh

It’s always great to bring you good news, so today we can announce an extended range of embossings fonts, the return of title pages and … a mistake fixed! Title pages They’re back! We’ve found a new supplier after a long search, so please feel free to order :) Standard personal embossings Personal embossing is our most popular cover style, and no wonder — they’re a lovely way to personalise an album cover and add visual interest, and we’ve just made some changes… But first, we offer two types of personal embossing, Custom (where you supply us with To View More >>

This entry was posted in Product Updates by Alexandria Baugh

Stephen and Adrienne are about to board a flight to Las Vegas to check things out with an eye to the future! If you're in Vegas for WPPI and would like to meet up, send us an email and we'll see what we can work out. They do have meetings lined up, but they'd love to talk if they can make it happen! Every year we run deals over the trade show season, though, and this year we have something for everyone, so here goes: • 40% off sample albums, books and boxes:  Quote Code SMP40 when ordering. • 10% off full price production orders for Flushmount albums only:  Quote code FM10 To View More >>

This entry was posted in by Alexandria Baugh

They say a picture is worth a thousand words, and who’s to argue … but if so what are a hundred photographs worth? With a hundred photos you can really tell a story — but there’s only one way to do it. Not in an online gallery — that’s a data dump, not a story. Not on a thumb drive — a data dump in a drawer! Not in a stack of prints — out of order, lost, given away or damaged. Not even in a box of matted prints. Beautiful images, beautiful presented — but still not a story. Only in an album can you transform a set of images into a narrative. To View More >>

This entry was posted in by Alexandria Baugh

Here are two Black Friday specials you won't want to miss! Our Black Friday special ends on the 30th of November 2018 so make sure you get in quick... 99 for Life! Imagine never having to pay for your online galleries or shopping cart again!! Well now's your chance — upgrade once and  never renew or pay again. That's right,  the Lifetime Basic plan is back  and just in time for the major upgrades coming up! Think about it — you could pay your existing provider every year for the rest of your career, or  grab Workspace Basic for just US$99 — for life. To View More >>

This entry was posted in by Alexandria Baugh

Our new Designer Album Box is the perfect way to present your albums. Order it as an optional extra in place of our standard presentation boxes and/or bags. Here are the details: How do I order? On the second page of the album set-up menu in Workspace you'll be asked how you want to present the album. Select Designer Album Box and the material colour. You can order the box plain or with an embossing — either Companion embossing (same as on the album) or Studio embossing.  What materials and colours are available? Our new boxes are available To View More >>

This entry was posted in , by Alexandria Baugh

The lead up to the holidays can be a very lucrative time for photographers, but it can also put pressure on getting product orders in on time, so your clients can have them for the holidays. One way to be very prepared is to bulk order Slip-in Mats and Studio Boxes. In Pearl or Carbon Buckram, these Boxes sell themselves. You can personalise them with your own logo on the lid. Branding products like this turns them into your silent salesmen when your clients take them home. Any unsold boxes or mats can carefully be tucked away for your next print reveal. If you’re printing your own photos, To View More >>

This entry was posted in , by Victoria Hollings

Want prints, wall art and boxes in time for Christmas? Our pre-Christmas deadline for books and albums is coming up fast, but it doesn’t apply to loose prints, canvases, boxes etc. But! although we don’t set deadlines for those products, we strongly recommend getting your orders in early. As time passes it gets harder to be sure you’ll get delivery in time, and if too many people leave their orders until the last minute someone’s bound to be disappointed… So, as we did with albums, here's a little nudge to get your orders in early and beat the Holiday Rush. Confirm To View More >>

This entry was posted in by Melissa Dangerfield

Written by: Koby & Terilyn Brown – Archetype Studio Our boudoir line is called J’adore, which means ‘to adore’ in French. Brides book a J’adore shoot to create an amazing, intimate gift to give their groom on the wedding day. Imagine the groom receiving this album on the wedding day… Can’t you see the grin spread across his face when he opens this very special book? I’m pretty sure most grooms agree that this really is an amazing gift. Koby says it’s so much more than the bride even realizes. But there is another reason that a bride books To View More >>

This entry was posted in by Terilyn Brown